Affinity Water is thrilled to announce that their campaign for Save our Streams has been honoured with a gold Drum Award for Social Purpose, highlighting the company’s innovative approach to tackling water conservation and environmental awareness. This award recognises campaigns that drive meaningful change, and Affinity Water’s initiative stood out for its creativity, impact, and dedication to sustainability.
About the Campaign
The award-winning campaign, developed in partnership with creative agencies Catalyst Creative, the7stars, and Golin, aimed to inspire individuals and communities to make simple, everyday changes, such as reducing shower time by two minutes or pressing eco-mode on washing machines and dishwashers, to save water and protect this precious resource. Through a blend of educational content, engaging visuals, and targeted messaging, the campaign resonated with a wide audience, fostering awareness and driving positive behaviour change.
Key elements of the campaign included:
- Interactive content: Helping audiences understand how their water usage impacts the environment and providing practical tips for conservation.
- Localised messaging: Targeting communities with region-specific advice and solutions to make a tangible difference in water preservation.
- Multi-Channel approach: Delivering the message through social media, video content, and community partnerships, ensuring broad engagement and maximum reach.
The judges were particularly impressed with the campaign’s ability to balance creativity with purpose, demonstrating how a water utility company can engage customers in meaningful ways while addressing a critical global issue.
A Shared Achievement
Chloe Clarke, Senior Marketing Manager for Save our Streams at Affinity Water, expressed her pride in the team’s efforts:
We’re incredibly proud to have won a gold award for our Save Our Streams campaign. This recognition is a testament to our commitment to empowering customers to save water and protect the environment. Through innovative tools, creative partnerships, and a customer-first approach, we’ve inspired behaviour change on a massive scale, saving millions of litres of water every day.”
“This achievement reflects the hard work of our team and the incredible engagement from our community of Stream Savers. Together, we’re making water-saving habits a part of everyday life and building a more sustainable future.
Why This Matters
With climate change and increasing water scarcity posing challenges worldwide, campaigns like these are vital in driving awareness and encouraging sustainable habits. Affinity Water’s efforts reflect its broader commitment to environmental stewardship and empowering communities to make a difference.